What Exactly is Web Development?

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Web development is a phrase you hear often but may have trouble explaining to others. Odds are if you tell someone you’re in web development you’ll be met with a polite nod followed by… “And that means what?”  Web development is a broad term but it generally involves some basic actions.

The entire process of web development includes the design, the development of the web content, client side and severs side scripting and even the configuration of network security amongst other things that need to be done.

All in all it ranges from designing the text on all of the pages to the applications that may be found on the site such as applications for social media networks or ones for electronic businesses. It is also the programming or coding in which activates the functionality of the website, based on the requirements of whoever owns that website.

The main aspect of web development is the coding process and the writing markup process:

HTML

HTML_BasicsHTML (Hypertext Markup Language) is the language of the web; it is the code that your browser is sent when it asks for a web page.  The actual coding looks like gibberish but it involves a complex coding of instructions for sites to communicate with each other.  On a fundamental level, every HTML document is a hierarchical structure made up of elements and their content.  All good web developers must understand the intricacies of the structure of an HTML document.

CSS

HTML on its own is not very flexible when it comes to laying out pages and making them attractive to the eye. For that purpose these days we turn to CSS, which stands for Cascading Style Sheets. CSS enables developers and designers to give specific visual properties to the various items that make up a web page. So through CSS you can say what fonts are to be used for text and headings, give your navigation menus a distinctive color, and so on.

Client Side Coding

ecommerce_bannerClient side coding includes the writing of XHTML and is then stored on a web browser where server side coding is not accessible by the client, instead it is executed on a web server that creates the correct XHTML and then it gets sent to the client. With client coding you are allowed to change the HTML and refresh the page. Something like this is where high levels of security come into play from the web designers because if the server side of coding is modified by the client coding it can result in the webpage being poor in quality as well as security. The majority of companies have developers whose sole purpose is to create the client side coding and then they have others who use the interface codes; these workers are known as front end developers.

Overall web development can be easy or it can be hard, it all depends on what you are creating the website for and how many pages the website is supposed to have as well as the kind of content that is going to be displayed on the page. It’s important to think about the SEO integration as well since this will be a large part of how search engines will begin to target your site. It’s important to choose your SEO link services during conception of your site to ensure a proper optimization strategy. There are websites that are just for reading, some just for listening to music, some just for watching shows and movies and some just for playing games or looking at pictures. Whatever your needs, odds are there is a web developer out there somewhere that can help you with your project.

SEO Focused Web Development using WordPress

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When it comes to SEO, WordPress is one of the best content management systems. The truth is optimizing content in WordPress is pretty easy. However, while there are many great tools around to help, most people are not doing the most they can to fully optimize their blog pages.

Giving more attention to your optimization plan will help you have a better website, more subscribers, and improve your rankings. Good WordPress SEO should be engrained in all aspects of your PR and online marketing

Customize Page Titles and Meta Tags

meta-tagsThe WordPress SEO plugin has proven very stable, ready to use and powerful, so you definitely should take advantage of employing it. You might also use another SEO plugin, like Ultimate SEO or All in One SEO pack.  After you get the All in One SEO Pack plugin installed, head to the admin page. They conveniently remind you if you haven’t configured your settings yet. The admin page will allow you to configure global settings for the plugin as well as define the page title, meta description, and meta keywords tag settings for your homepage specifically.

  • Enable the plugin.
  • Enter your relevant page title. Create a persuasive page title using your targeted key phrases and keep it under 50 characters. Google truncates anything past 50 characters.
  • Enter an inviting Meta description. This is your chance to get searchers to click your search result over the others in the SERP. Optimal over 50 characters and under 146 characters.
  • Enter your targeted key phrases. Google publicly stated that they ignore this tag, but Yahoo still uses it as well as other search engines.

Optimize Images

How you handle your images is also important, even if this is an often overlooked part of WordPress SEO. You should write good alt tags for images, since this can get yourself a bit of extra traffic from the image search engines. The Page Analysis in the WordPress SEO plugin can check using the proper alt attributes for images.

You can also use XML Sitemaps. For this purpose you may enable the XML Sitemap module from the WordPress SEO plugin.

Conversion Optimization

conversion-optimization-logoIn order to get your readers to subscribe to your blog and get users to link to you it is also important to work on conversion optimization. The other half of SEO is creating content that your readers will want to share with others.  Add an RSS subscribe button to offer your visitors a way to subscribe by e-mail and be sure to have social media buttons on your site for at least Facebook, Twitter, Pinterest, Google+ and Instagram.

Interactive comments on your blog are a way to get your readers involved. Comments show engagement and allow you to build a relationship with your audiences. This helps in getting people to want to link to you.  The more consistent you are in responding to the conversation going on the more people will revisit you in the future looking for your next update.  This is your opportunity to put your call to action to work and capitalize on the additional traffic coming your way.