The JEHM Net News

By: Mal Keenan

What are keywords and why are they so important in optimizing your website?

Keywords, basically, are the words or phrases that are most associated with the subject of your business. These are the terms that people will most likely use to search for information about the topic of your website.

For example, your website is dedicated to the general subject of “cat care.” The keywords that are applicable for your business should be: (more…)

By: Andre Best

If you’re the least bit serious about promoting your website(s) online then you have probably heard the recent cry that one’s website needs links coming into it. Lot’s of links. And without these many, many links one is the proverbial billboard in the desert waiting to be seen by those thirsty for sustenance.

Well after these several years that I’ve been on the internet I too heard the call and have followed the many internet bandwagons that have rolled into e-town touting the next ‘latest and greatest’ snakeoil software to get one traffic that they won’t believe. (more…)

By: Dawn Wentworth

A sub-domain is a section of your main web site, set up and recognized as it’s own cyber real estate. There is usually no cost or very low cost to set up multiple subdomains on your HOSTING account. Sub-domains are folders located within a directory of your main site and carry a pre name to your existing domain.

Example ..

http://www.masteradvertising.com is our main domain name. (more…)

By: Philip L. Franckel, Esq.

Your web site is located by an IP (Internet Protocol) address such as 67.15.4.94 and is accessible on the Internet by typing http://67.15.4.94. Instead of typing a series of numbers which are difficult to remember, you can register an easier to remember domain name which becomes associated with your IP address. Visitors typing an easy to remember domain name will be pointed to your IP address. Similar to a 1-800 vanity phone number, some domain names pertain to the subject of the web site, while others may simply be the name or an abbreviation of your firm. (more…)

By: Marv Ko

Computer viruses are deadly. They often spread without any apparent contact and can be a nuisance, or even worse, fatal to your computer. Individuals who create these viruses, estimated at 10-15 new ones a day, are the electronic version of terrorists.

Their goal is to inflict havoc and destruction on as many people as possible by disabling, stealing, damaging, or destroying computer and information resources. (more…)

By: Marv Ko

When it works well, e-mail can be great. It’s hard to beat e-mail for everything from staying in touch with family to requesting information from businesses or other organizations. Want to send the same message to several people?

Communicate with someone across the continent? Transmit photos, manuscripts or other information? For speed and efficiency, this virtually instantaneous medium is one of the most convenient features of modern life. (more…)

By: Tim Knox

Q: I use PayPal to accept credit cards for my online collectibles business. I recently received an email that my PayPal account was going to expire in five days if I didn’t click a link in the email and give them my PayPal account information. Being naturally paranoid I decided not to give this information and I’m happy to say that my PayPal account did not expire. Was this a scam?
– Brenda A. (more…)

By: Tim Knox

QUESTION:
I recently launched a website for my sporting goods business. Do I need to do anything special to attract customers to my website? I know nothing about search engines and marketing as such. Please tell me where to begin. — Sean M.

ANSWER:
Sean, that is a question that has been asked by every business person who has ever launched a website. If I build it, will they come? Of course they will — if you’ve built a website that appeals to dead baseball players. (more…)

By: Tim Knox
Q: My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website?
– Robin C.

A: Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I’m about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.

Before I answer, (more…)

By: Tim Knox

Do you know what “phishing” is? No, it doesn’t mean you grab a phishin’ pole and head to the nearest phishin’ hole to catch some phish.

Phishing has a much more sinister connotation. The official Webopedia definition of “phishing” is as follows: The act of sending an e-mail to a user falsely claiming to be an established legitimate enterprise in an attempt to scam the user into surrendering private information that will be used for identity theft. The e-mail directs the user to visit a Web site where they are asked to update personal information, such as passwords and credit card, social security, and bank account numbers, that the legitimate organization already has. The Web site, however, is bogus and set up only to steal the user’s information. (more…)