The JEHM Net News

by: Stephen Brennan

I have been using the services of a wonderful facility, which has taken almost all of the work out of my ‘Linking Program’ (if you have a website that relies on Search Engine traffic, I really do hope you have one!). The facility is named Linkmarket.com. Don’t worry, I am not affiliated in any way and I don’t get any type of reward for referrals, but I do refer people because it is really such a wonderful facility and it’s free, unless you choose to ‘upgrade’ to paid membership, which I am seriously considering doing, in light of the behavior I have observed recently.

I know there have been a fair number of articles on the Internet and on this particular website regarding ‘linking’, it’s importance, how to do it and what not to do. This article is kind of a plea. I’m pleading with people who don’t realize that linking to every single website that’s willing to link back, can be a DISADVANTAGE rather than do them any good at all.

Firstly, the way Linkmarket.com works is simple but, as I said, wonderful. You join (free at first, with some minor limitations). You supply your website details, including your category, site name and description and you are listed in their directory. You then have the ability to peruse their directory and select websites with which you would like to arrange a reciprocal link (if you’re a paid member, the Google PR and Alexa ranking are displayed – very handy!). It works like this:

1. Your ‘request’ is popped off to them and they can respond with a YES or a NO (again, if they’re paid members, your PR and Alexa ranking are displayed in the request – very handy!). If it’s NO, nothing more occurs.
2. If it’s YES, you get a reply asking you to place their link on your website (all supplied in a neat little box to copy & paste) and supply the URL location of the link. Linkmarket.com software confirms the link is in place and…
3. Advises them and they, in turn, are given your link in the same format as you received theirs. They place your link and also advise the URL, which the software confirms.

Easy as one, two, three. In fact, that’s what the process steps are called (1,2 3). No emails, no keeping track of with whom you’ve linked (that’s kept track of for you) and no feeling like a nuisance for sending emails to complete strangers because everyone is there for the same purpose, to exchange links.

What’s not so nifty or wonderful, and it has nothing to do with Linkmarket.com, is the type of websites that you get requests to link with. I really think some of these people need to link with reality before they try linking with other websites.

Of course, one of the features you get as a ‘paid’ member, is you can nominate the types of website that you wish to receive requests from.

In addition to my Home Based Business websites, for which I have separate ‘accounts’, I have a website called ‘R.A.I.S.E’ (Rheumatoid Arthritis Information Support and Education). A non-profit website devoted to all things to do with this particular disease (from which I suffer). I cannot understand why I continually get multiple requests per day from totally unrelated websites, especially those dealing with gaming, travel and satellite dishes. I know that the majority of these websites are ‘affiliate’ type websites, in very competitive areas trying to expand their web presence and obtain a better search engine ranking. However, don’t these people realize that a link from a website dealing with Rheumatoid Arthritis will not help them one iota. Nada, Zip, Zilch, Bupcus. In fact, they’ll be very lucky not to be penalized by the SE’s for such a ridiculous practice.

Please people, understand that a link is only of any use to you if it is from a website with related subject matter. I will link with any website that has the same type of content and is in the same category, even those with low or no PR, as I feel that they won’t harm my ranking and I don’t mind helping a new website. But what makes this behavior more perplexing is that I recently changed my domain and have no PR, so these people must be linking to virtually everything in the directory!

We all know that the practice of reciprocal linking has gotten way out of hand, what with people now actually asking for money to link to your lower PR website, but this indicates it has gone beyond the sublime and into the realm of the ridiculous. I’ll say it again - some webmasters really do need a ‘link with reality’ rather than any more websites.

About the Author

Stephen Brennan is the author of ‘The Affiliate Guide Book’ – The Definitive guide to becoming a successful Internet Affiliate (at little or no cost) – available at http://www.online-plus.biz. He is also Webmaster at R.A.I.S.E – http://www.ra.online-plus.biz

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OAG is a global travel and transport information company.

We have three core activities:
• managing and distributing information within the passenger and cargo aviation sectors
• providing travel information to business travellers
• providing advertising and promotion opportunities for the aviation and travel communities.

Our business is underpinned by our data management expertise. We hold a breadth of travel related content and are best known for our airline schedules database. This holds future and historical flight details for 1,000 airlines and more than 3,500 airports. Every ten seconds a flight is updated on the OAG system. Over the coming year we are tracking around 28 million departures.

Using these vast databases, we provide a broad range of multi-lingual products for business and consumer customers, available in virtually any way the customer wants it: Internet, PDA, mobile, digital and print.

We provide a suite of solutions for managing, distributing, displaying and analysing passenger and cargo flight data. These include data files; internet timetables; flight analysis tools; flight status displays and SMS alert services for airports, airlines and travel-related web sites.

Our activities span both passenger and cargo. In the cargo area additional services include airfreight rates and messaging services.

We reach a growing consumer community either via marketing partnerships, for example with mobile technology companies, or through our own products.

OAG-branded consumer products include the world’s most comprehensive and up-to-date online flight search service, OAG Flights; itinerary building tools OAG Travel & Flight Planners; printed reference products such as the OAG Executive Flight Guide and a wealth of useful travel related information via our web site OAG.com.

We offer a cost-effective route to a highly targeted and valuable market of frequent business travellers and travel arrangers. Services include the promotion of flight connections which is a powerful marketing tool. With click-through rates on our web portfolio above industry average, OAG enables you to reach and influence your most valued target audience when they need to make travel choices.

OAG has 9 offices in Europe, the Americas and Asia. More information about our company, our products and our services is available on our other web sites www.oagdata.com and www.oagcargo.com.

OAG is part of Commonwealth Business Media (www.cbizmedia.com), a wholly owned subsidiary of United Business Media plc (www.unitedbusinessmedia.com).

Company Name : OAG Worldwide Limited
Place of registration : England and Wales
Registered Number : 4226716
Registered address : Ludgate House,245 Blackfriars Road,London,SE1 9UY
VAT Number : 772680309,UK

Who are the people out looking for you? What do you know about them? What are they doing to find you? What are they looking for? What problems do they have that they are willing to spend money to solve? These are the questions that should consume you.

Marketing is about people. The health of your business depends on how well you know the people who are looking for you and how well you capture their attention once you find them.

So who are they? How can you get to know them? How do you easily find them? This is a process about questions. And here we will ask a whole bunch of good ones.

Create a profile of your ideal customer. The best way to start is to imagine a favorite customer that you have right now. Use what you know about this great person to answer the following questions:

* What is the age range of your target market?
* What do they do for a living?
* How much money do they make?
* What are their interests and hobbies?
* How does your ideal customer see themselves?
* Where do they eat?
* What do they wear?
* Married or not?
* What are their problems and frustrations?
* Now for the most critical question: Where can you find them easily online?

On the internet we have an amazing opportunity to get to answers very quickly.

You can go to the various online groups, blogs and forums to find your people. Once you are there, you can actually ask the experts on your business: Your target market.

Make a point of getting to know these people. They have something important for you — the keys to your business success! These are the people who are out looking for you. What are they looking for? How are they frustrated? What are they spending money on?

By hanging out in forums, groups and blogs you can not only find the answers to these questions, you can learn the language to use when you go to market to them. This language becomes the backbone of your sales lettersComputer Technology Articles, emails and marketing pieces when you go to offer a solution in the form of a product.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Robin M Powers makes it easy to get started making money on the Internet. For more information and to claim your free 7 day eCourse, Learn the 7 Critical Steps to Your Internet Marketing Success, go to: Business Recipes.com

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A flaw has been found in Citrix’s Presentation Server Client, an application that allows remote users to access corporate servers from outside the office.

Versions older than 10.0 could be vulnerable to a buffer overflow which would enable an attacker to compromise a user’s machine, according to researcher Karl Lynn of Juniper Networks, who discovered the flaw. Security advisory organization Secunia has rated the vulnerability as highly critical.

The vulnerability is caused by an error in the support for ICA (Independent Computing Architecture) connections through a proxy server. This may be exploited to execute arbitrary code when a user visits a malicious Web site, Citrix warned in an advisory last week.

ICA, designed by Citrix, is a proprietary protocol for application server systems. The protocol gives specifications for passing data between servers and clients, regardless of platform.

The vulnerability currently has no patch. Citrix recommends users protect themselves by upgrading to version 10.0 of Citrix Presentation Server Client.

Tom Espiner of ZDNet UK reported from London.