The JEHM Net News

The secret to getting people to buy from you is to first provide what it is they want. This may sound so simple but a lot of people still seem to get it wrong. Below you will find some great ideas to help you.

1.People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.

2.People want to save money. They may want to invest for the future or save for a big purchase.
This will make them feel more secure.

3.People want to save time. They may want to work less and spend time enjoying life’s pleasures.This will make them feel more relaxed.

4.People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.

5.People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.

6.People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier.

7.People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved.

8.People want to be loved. They may not want to be lonely any more or want to start dating again. This will make them feel wanted.

9.People want to be popular. They may want to be a famous celebrity or be more popular in school. This will make them feel praised and admired.

10.People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will make them feel more fulfilled.

So there you have it some great ways to get people to buy from you. Implement some or all of the above and you will see great results.

Copyright © 2007 McCrorie Enterprises All rights Reserved. Quality articles written by John Barr mccrorieenterprises@tiscali.co.uk For More Information, Reasonable Prices.

Copyright information…. This article is free for reproduction but must be reproduced in its entirety including the authors Bio and the Resource box, all live links & this copyright statement must be included too. It may not be altered in any way what so ever. This article must not be sold for profit but may be given away free in it’s entirety. Any one found to be in breach of these rules will be vigorously pursued in a court of law.

One of the challenges of email marketing is getting the email actually delivered. There are several ways that email can end up as Spam, and steering clear of these causes will give your email marketing efforts a much greater likelihood of success.

How to Prevent Emails from Landing in Spam Folders

First, make sure that any small business marketing email is sent only to people that you already have an established relationship with, or those who have requested to be sent your communication. People you already have a relationship with can be considered personal friends or family, or people you have a business relationship with, such as customers, associates, and similar individuals. If you don’t know the recipient personally, it is best to have people “opt in” to receive your mailings. Having people subscribe to your mailing list is the best way to do this. Mailing outside of these parameters is likely to result in some recipients reporting your emails as Spam. (more…)

I have lost count of the number of free and purchased eBooks I have downloaded on the subject of Website traffic, and not one of them so much as touches on the most important problem of all, never mind offer some solutions.

Not so long ago, one self-appointed Internet guru published a free eBook on how he generated over a million dollars in sales on the Internet in one day, forgetting the months of preparation that went into the project beforehand. The sales figure was presumably attained by making 1,000 sales of a $1,000 product; but once again, while his free eBook goes into detail about the process it does not even mention the vital problem.

The real problem with Internet marketing is the one element that leads to the rapid collapse of numerous online business ventures, from the home-based part-time Website run on a shoe-string to the massive million-dollar Websites that come and go overnight. And it can quickly be answered with one simple question:

What is the cost per sale?

In simple terms, you need to know how many visitors to your sales page are required for each confirmed online order you take, and how much those visitors cost. In the million-dollar-day example, the author explains about the vast affiliate network that sent out his sales letter to their massive e-mail lists of potential customers. I do not know the exact figures, but I have read of people who profess to make millions online from an affiliate network of more than 55,000 and each with mailing lists that varied from 10,000 to 60,000 and more!

When you take the lower figure, it could indicate that they despatched some 500 billion e-mails with the sales letter for this $1,000 product, and yet only 1,000 purchased it. Now that is pretty lousy conversion rate of about 1 sale from 500,000 e-mails; although the actual figure will probably be up to 10 times better than that because of duplicate names across the affiliates mailing lists.

That example is fluffy, because we do not know the exact figures, so let us examine a genuine marketing program that I ran for a month last year for a group of garden decking companies.

I spent £1,067 on click advertising, which resulted in 238,827 impressions and 12,016 clicks. The landing page had an offer of a free eBook on garden decking, and it had a 9.03% conversion rate, which provided 1,085 qualified enquiries. They were qualified by admitting they are interested in garden decking and providing full address details as well as pertinent information on the type of deck they would like to own.

The final sales figures were 10.5% or 114 sales of garden decking, with an average sales price of more than £4,000 a time. The cost per sale was £9.36 in advertising, which is good in any language, and so I had a winner and it only took one month and just over £1,000 to test.

Naturally, now that the Website is fully developed and uses the other 120 ways of obtaining visitor traffic, it attracts considerable ‘free’ visitors that make the conversion rates and cost per sale even more attractive. The important point is that with a 1-month test I was able to learn if the project was viable or not without spending a fortune in money and months of painfully wasted time and effort.

You can use this ‘missing ingredient’ to your own advantage when you start your next online business project. Write an excellent 1-page Website to promote your product or service, provide a good reason for visitors to leave their contact details, and a simple and easy form for them to complete. Write a strong advertisement that invites the reader to visit your Website, and do some test marketing.

If the tests do not work out, cancel the project.

You have to do many tests in most instances, because there are so many variables in marketing online; but once you finish your tests make an informed business decision and move on.

When the costs per sale are not viable, then neither is your business project, and you must waste no further time or money.

About the Author: Brian Hunt, has been writing, publishing, and marketing books and articles on leisure and business related subjects for the past seven years. He is a highly successful person with a broad depth of sales and marketing experience in various fields gained over many years in business. In addition to his publishing business, Brian works as a consultant. http://www.PowerBusinessPublishing.com/

Everybody wants more traffic! You may have the necessary drive, diligence and perseverance to be able to understand how the system works. You may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn you a fortune if only the whole world could see it. However, all these would prove useless if you does not know how to drive traffic to your website, and not just any old traffic - targeted traffic. Your business would sink into oblivion together with all the sales, fortune and dreams that you might have realized if you only knew how to do this particular task.

Getting people who matter to see one’s website is a difficult undertaking if you tries to consider the fact that there are rivals everywhere waiting to pin you down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between internet marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? If you’re mainly interested in your hit counter, you can sign up with any old autosurf program and you’ll soon be happy. However, if quality counts for you, then here are eight best ways of getting genuine, interested and ready to buy visitors to your site. The eight best ways to drive laser-targeted traffic to your own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free-targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing one’s own articles. This is a great way to promote both yourself and your site, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest. All you have to do is submit articles on your chosen topic to one or more of the free article banks available and content hungry webmasters will use your work on their sites and in their newsletters. Put a link to your site in your signature file, along with a description of your site.

Here are three of the best article banks on the net: http://ezinearticles.com/ http://www.isnare.com/ http://www.goarticles.com/

The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

The eighth is by posting commend or new topic on the Forum. These can be a really good way to get your name in front of people. Put your website’s URL in your signature - you’ll be surprised at how many visitors you attract by this method. The good thing is that, as with the articles, they already “know” you from your posts - so you can consider them to be “targeted” visitors.

traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.

About the Author: Edison Lim #1 Baby Internet Marketer Internet Marketing Ebooks Free Ebooks and Marketing Strategies Revealed By All The Big Internet Marketing GURUs!

Don’t waste your time trying to get your website a top rank for the most popular search terms in the search engines; if your site is fairly new, this will be next to impossible. Your competition will already have the top search terms dominated and unless you have a massive advertising budget, it’s not worthwhile to attempt to target these terms - at least not at first.

When you’re creating content for your website, focus each page on a different set of lesser searched keywords and keyword phrases. While these keywords won’t bring in massive amounts of traffic on their own, having multiple pages - each with its own keywords - can produce a sizeable amount of traffic.

The power of the long-tail

The long-tail refers to the large numbers of keywords (and keyword phrases) with small numbers of searches on the search engines. While there are only a handful of popular keywords, related to a particular niche, that have the highest number of searches, there are plenty of keywords related to the same niche that are searched for fewer times (the long-tail).

If you target the keywords in the long-tail there is much less competition, so its easy for you to dominate the search engines for these terms. And if you rank well for enough of the long-tail keywords, you can produce the same amounts of traffic that you could see if you were to rank well for the more popular keywords.

When you’re targeting long-tail keywords, don’t try to stuff too many onto one page. Split them up into related categories and create separate pages with content that targets a category containing only two or three keywords at most.

Do not underestimate the power of the long-tail; a large list of less frequently searched keywords can generate just as much traffic as a small list of popular keywords.

Discover how to get your website indexed quickly by the search engines.

Learn how you can find the insider scoop on the latest Internet Marketing products before you buy them! - RatingsHub

About the Author: Sean Kenaston is the senior editor of No-Nonsense-Marketing.com; a website that offers the information you need on Internet marketing without all the hype and nonsense.

I recently ran into an old friend who had a Second Hand shop up on the Avenue. After some small talk, I asked him how business was going, and he told me that he had closed the store down and moved to another location. I was somewhat surprised since he had been there for about 10 years.

When I asked him why he had moved, he told me matter of factly, “Bill, you’ve got to go where the traffic is”. While that’s good general advice it’s a little different in the world of cyberspace. While there are some methods which will enable you to receive instant traffic, the reality for most of us is it takes time and effort to build a web presence and steady traffic.

Building long term traffic can be done in several ways, and the best part is many are FREE. Some of my favorites are; linking, traffic exchanges, writing articles, and posting to forums.

One of the foremost ways that people use to increase traffic is linking to other sites. While there are many linking strategies, the one I’m referring to is exchanging reciprocal links with other sites.

I first used this strategy with an ‘Oldies Internet Station’ I had started about 5 years ago. While our site was strictly about Oldies music, I realized that there were many related sites such as collectibles, movie posters, CD and record sales, nostalgia sites, etc., that were prime candidates for exchanging links.

After making a list of suitable sites, I emailed the people running them, and showed them why exchanging links would be of mutual benefit to both of us. While not everyone responded, some did, and I continue to receive traffic from some of the sites to this day.

A couple of points; look for sites that relate to what you’re about, but don’t try to link to sites selling the exact same thing. Another thing is, you’ll want to find sites that already have hundreds of links to other sites. In most cases, your link will get lost among the crowd.

Linking to other sites is often overlooked by many people but can be a great way to build long term traffic. The thing is, you just never know how much traffic one site can bring you over time.

traffic exchanges are another way to build long term traffic if used properly. The mistake that many people make with them is that they try and sell some product directly on the exchanges.

A more effective way to use traffic exchanges is to build a network of people who will continue to build traffic for you many years from now. There are two basic approaches that you can use to do this.

First, you can join several exchanges and link one site to another. For instance, if you had four sites named Joe, John, Pete, and George, you would advertise Joe’s exchange on John’s site, you then would advertise John’s site on Pete’s site, etc., until you’ve linked all the sites together.

Another way to do this is to advertise one U.R.L. that has numerous exchanges integrated into it so that by joining one site, your signup has the potential of joining numerous exchanges under you. A couple of points, many of the people that sign up under you will do nothing.

To work traffic exchanges effectively, you will need to have lots of patience and understand that sooner or later you will run across that go getter that will be active and join all the programs and actively surf building your network and traffic. Also, you’ll have greater success if you create your own unique pages.

So many people on the exchanges are using the same affiliate pages that their effectiveness have become quite diluted. Create a simple page or series of pages and do as mentioned previously. traffic exchanges can build lots of long term traffic but it takes time and patience.

Another way to receive lots of long term traffic is by writing articles for directories. You’ll benefit several ways from writing articles and submitting them to Article Directories.

First, you’ll receive traffic directly from people who read your articles and click on the link in the ‘Resource Box’. The Resource Box is a small box of text at the end of the article where you’re allowed to talk a little about yourself and your business.

It also includes a link back to your site. The real kicker that will bring you lots of long term traffic is when a webmaster or some other person with a website decides to include your article on his website. Along with your article, you guessed it..your Resource Box will be included with the article and a link back to your site.

Finally, as you write articles and your incoming links increase, more weight will be given to your site since search engines often give added weight to sites with numerous revelant incoming links. All in all, writing articles for directories is a real win-win-win situation!

Posting to forums is another great way to build long term traffic. When you sign up for a forum they’ll usually allow you to include a ’signature’ which is usually three or four lines of text which allows you to advertise yourself and your website.

This means that every time you post to a forum, you’re advertising yourself and your business, and these posts often stay active for years. Also, Google indexes forums looking for relevant content, so if you’re a regular poster, you’ll receive lots of FREE advertising!

A couple of things to keep in mind; when posting make sure that you’re saying something of relevance, don’t just add a ‘me too’ kind of post, but try and add something to the discussion. Also, when joining a forum, check the rules to make certain that you’re allowed to include your signature.

Some forums require you to post 50 times or more before your signature is included. Be certain to understand the Forum’s rules before joining.

While building long term traffic takes time and effort, it’s well worth it since things you do today will bring you targeted traffic years from now. Start today by using some of the free traffic builders, and be patient. Rome wasn’t built in a day, but…it was built.

About the Author :: Bill Thomas is actively engaged in Network Marketing. He also contributes articles from time to time on business and other topics. His current website is..Create a SURGE of Free Targeted traffic

Targeted web site traffic is a very critical aspect for an Internet business. But what exactly is targeted web site traffic? It is simply getting visitors or potential customers who are interested in the kind of product or service that you are offering. For instance, a website selling dog food should target dog owners as their visitors as they are the ones most likely to buy the product being sold.

If you want to boost your online sales, you must get the word out and let potential consumers be aware of the products or services you are offering. There are numerous interesting and effective ways that you can resort to when you want to generate targeted web site traffic for your site. Although you do not have a big advertising budget, you can still get traffic through implementing the right strategies.

When you commence your targeted web site traffic promotion, you should ideally focus on targeted customers because by doing so, you stand a greater chance of being able to sell to them because they have a need for your product or service and were already searching for it in the first place.

If you can successfully get your targeted customers to visit your web site, it will significantly increase your conversions. This strategy facilitates the optimization of sales and likewise presents an opportunity for you to familiarize yourself with your customers. This will in turn result in helping you improve your products in a way that is more appropriate for their needs.

Just as important as driving targeted web site traffic to your sites, the website itself must be easy to use, navigate, and understand. Your web page must also contain information on what you do, how you do it and how customers will benefit from it if they patronize the products or services you are offering.

The chances of targeted customers returning may also increase when you have a newsletter that can help you remain in constant contact with them.

Perseverance and discipline are the two most important values one can have when trying to drive targeted traffic to your site. In contrast to untargeted traffic where you can get a few thousand hits a day, you may get very few hits to your site when you are aiming for targeted web site traffic.

However, the impact will be seen on your conversion rate. Others get easily discouraged and may resort to traffic techniques which may not yield targeted web site traffic.

Increased targeted web site traffic equates to increased online sales of your products or services, which eventually leads to profits for your online business. Web site traffic promotion can be dreary, but with understanding and comprehension of how it affects your business, you will find it a fulfilling task.

About the Author ::

In today’s Internet world, there’s nothing more critical than web site traffic promotion. Once you set up an online business, you need to spread the word of its existence. If you don’t, the chances are your business will go down the drain. The Internet is such a huge marketplace and you may probably want to know how you’re going to get free web site traffic.

For no or little cost, there are a lot of ways you can generate free web site traffic. But for the purpose of this article, we can sift through the number of ways where you can get web site traffic promotion without shelling out some of your precious dollars. While it is a fact that some businesses are not ‘big’ on marketing budget, there are still available ways that they can avail of free web site traffic.

Exchanging links is one type of web site traffic promotion that’s proven effective. All other web site owners want to market their own sites the way you do. Through link exchanges, web site owners can get exposure and put themselves on show for viewers to browse on.

At the same time, it exposes them to the products and services of the others. This is a very helpful tactic in building and generating free web site traffic. It should be noted, though, that one should establish links with associated web sites. Try to establish link exchanges with sites that are related to your online business. You can try getting your web site’s name spread across as widely as possible.

Another stable web site traffic promotion is offering free items. Everybody likes freebies. You can offer guidelines or tips on certain subjects related to your online business. Try to make your giveaways as valuable for visitors as possible.

You can also create a business BLOG for your web site traffic promotion. It is an effective tool that you can use to blow your own horn, let the Internet world become aware of your existence of your new products or services, and let your customers know why they should have something to do with you business-wise.

Probably the most excellent way to accomplish web site traffic promotion is through search engine optimization. Major search engines are places where you want to get high rankings. To help you achieve this, there are several ways that can help increase your web site’s rankings.

First, you have to submit your web site to major search engines so they can send their web crawlers out, pick your site up and go through it. Second, make use of keywords in the text content of your web site. Select unique keywords that would help pull in searches to your web site.

And don’t forget word-of-mouth as another effective technique for your web site traffic promotion. It is considered to be one of the best forms of advertising. Have a brainstorm session and come up with ways to create a buzz about your web site that will keep online visitors coming back.

For the most effective web site traffic promotion, you can use a combination of these methods. If you decide to use more than one technique, chances are you will catch the attention of online visitors and search engines.

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).

If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign.

This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you.

In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.

Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it’s too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.

Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

About the Author :: Vern Black is the owner of Pinnacle Publishing, an internet marketing information firm. Pinnacle Publishing’s hard working staff’s ultimate goal is to work tirelessly to locate legitimate income opportunities that will allow you to escape the rat race and long commutes and open the doors to the life that you have always wanted for you and your family.

To begin your journey to financial freedom, go to http://easypinnaclepublishing.com

A lot of us who are into Adsense business know that to increase Adsense earning potential, we got to increase that clickthrough rate. This is true when you have limited traffic going to your site. So it’s crucial to get the most out of the available traffic that you are having.

But just how many of you have come across articles or websites teaching you about increasing your Adsense clickthrough rate, talking about the same thing?

A lot right?

They tell you about blending your ads into the background, using text ads rather than image ads, reducing other advertisement distraction, upper fold ads placement and yada yada yada…

While these tactics are not wrong and in fact might help you to increase the Adsense earnings in the long run, but nonetheless, there is another method that can be implemented which will work like gangbuster.

Once done correctly, you will typically notice a much higher clickthrough rate than the rest of the tactics you may have used.

This method simply requires you to deploy videos into your web pages.

And yes, you would employ the use of videos alongside your Adsense pages!

In this method, what you need to do is to source out good relevant content videos from either youtube.com or video.google.com.

Getting the videos onto your web pages is just the matter of copy and paste the object codes onto your html source.

For instance, if you were to source out video content from youtube, you can highlight and copy the embedding codes from the ‘embed’ column on the top right corner.

Then you would paste the codes onto your web pages and voila you’ll instantly have great content along side with multimedia rich videos.

But the real secret doesn’t just stop here. You have to make the right placement for better clickthrough rate.

I would suggest that you modify the video border width and height from the codes to match with a 250X250 Adsense ads which are place side by side with the video.

Using the example above, you can see not only you can provide the page with good content about the subject, but also the corresponding video on top of the page. Then the Adsense ads which are residing next to the video are shown which aptly complement the whole subject.

This video usage was known to have increased the clickthrough rate as much as 100%.

Try it yourself and always remember to test the placement on your websites. You can always test by modifying the width and the height of the videos to match against different format of Adsense ads, as well as blending with different kinds of colors.

About the Author

Find out more as Sunny Tan shows you how to leverage on the biggest website in the US, MySpace, for FREE, and get avalanche of traffic potential to your websites. Download the free interview report at http://www.dominatingmyspace.com