The JEHM Net News

If you’re reading this post, then you can expect a flurry of news covering Google’s beta launch of its Pay-Per-Action (PPA) product for AdWords. Yep, after years of hinting, Google is finally ready to let us test their platform on a CPA (cost per action) model. (If this sounds familiar, reports surfaced back in June, that Google was offering a limited test of CPA)

The beta test is restricted to Adsense for content in the U.S., will run separate from the regular auction model, and you may not even get a chance to test it for a few weeks, while they roll it out. That being said, this is a significant expansion of the CPC (cost per click) model, with advertisers being given the option of paying when a customer buys a product, signs up for a newsletter, or completes any other actionable task on the advertiser’s web site.

On the publishing side, Adsense publishers will be able to opt-in to display PPA ads from Google and even whether they wish to display a single ad, a cluster of ads or match to a specific keyword that is relevant to their page content. Publishers also get to preview the ads, including company name, logo etc, before the ads go live.

As the broker between the advertiser and the publisher, Google will take its cut of any incentive offered. For example, if the advertiser offers $2 per sign-up, the publisher may see only $1.50 offered for the same sign-up. Google will pass on to publishers the net-incentive only.

Publishers also get a new “text link ad” format (I wonder what Patrick Gavin will have to say about that), which allows them to display JavaScript ads that appear as a single text link. Publishers will be able to search for text link ads that match their chosen text string. Perfect for bloggers looking to monetize their site, but would prefer to add embedded text links, rather than whole blocks of ads.

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By: Ahmed ElNaggar

On-Site-Optimization is an important and major factor in SEO game. Many of web-site administrators start to focus all their effort in Off-Site-Optimization and this is totally wrong, because web-site administrators must make balance between Off-Site-Optimization and On-Site-Optimization. On-Site-Optimization refers to the factors that you can control in your site like:- keyword density, text, and links. One of most critical element in On-Site-Optimization is keyword density, and if you can master it you can get a higher rank position for your site.

Keyword density is the ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page. The total number of words does not include only the words in your title, description, or even in the body. But it also includes Title, Meta Description, Meta Keywords, Visible Text, Alt Tags, Comment Tags, Domain Name, Image tags, Linked Text, Option Tags, and Reference Tags.

Keyword density is not constant for all Search engines. Simply every search engine algorithm differs, and for that you must choose an average keyword density that make your site rank in the top ten position in all search engines. If we make a research we will find that the best keyword density for Google is about 10%, Yahoo is about 20% and Msn is about 15%. Then you must make your site keyword density about 15% in order to get huge traffic to your site from those major search engines. It’s up to you, you may choose to optimize your site for just one of search engines, or to target all the major search engines.

In conclusion, you must balance between Off-Site-Optimization and On-Site-Optimization. Also you should give some attention to keyword density in order to make successful site, and you can decide whatever you want to target all the search engine or a particular search engine.

For more information about SEO strategies, tips and tricks , please visit:-
http://ambatchdotcom-seocontest.blogspot.com

Article Source: http://www.upublish.info

About the Author:
I am expert ezinearticles, and SEO is my specialization.
ambatchdotcom-seocontest.blogspot.com

By: David Thomas

Affiliate marketing can be a rich gold mine. If you can find a phrase to bid on that somebody ready to buy the product you are marketing is likely to search for, and there is a high frequency of searches for that phrase, you may find that you will build up huge revenues very quickly indeed!

If only life was that easy! Part of the problem is that pay-per-click marketing is extremely popular, both with affiliates and the vendors themselves. You are bidding against other advertisers to get your ads displayed on the search engine networks, and it’s very easy to spend more than you earn. That’s why you have to monitor your advertising campaign very closely.

You need to know a small amount of statistics to succeed as an affiliate marketer. It’s fairly obvious that you need the amount of money coming in to be greater than the amount of money going out, and you also want the rate of increase of your income over time to be as high as possible. However, beware of exaggerated claims of high return-on-investment (ROI) that you will often see from affiliate marketers on forums. A typical case would be an affiliate that has just made one sale; they’ve made themselves a commission of $20; and they paid Google $0.13 for two clicks. They’ll claim a ROI of about 15300%, and, for this isolated case, that is true. Chances are, the affiliate just got lucky when they got their first clicks through. That’s why you need to leave your campaigns running for quite a few clicks to get a good idea of the conversion rate of a product, that is the rate at which visitors convert into leads or sales. Typically it may be of the order of 1-2%, but figures can vary wildly, depending on the quality of the product and how good the sales page and process are. The conversion rate will of course be the number of sales divided by the number of clicks, and it’s quite easy to work out.

Conversion rates will usually vary for different keywords, and they can also vary depending on the text of your ad, so it’s a good idea to track the conversion percentage of each keyword and ad individually. For example, it’s fairly obvious that somebody searching for “word processor” is more likely to purchase Microsoft Word than somebody searching for “free word processor”. Most cases are not this obvious. You can then, over time, find out which keywords convert into sales for you, and which do not.

Sometimes, you may find that you have found a keyword where users entering that keyword convert to sales or leads successfully and frequently, but the cost of bidding on that keyword is too much for you to make a significant profit, or any profit at all. You can often bid on variations of that keyword, such as misspellings and missed spaces, which will help reduce the cost per click because these phrases are not bid on by as many pay-per-click marketers.

With some affiliate networks such as ClickBank, it can be difficult to know which keywords convert into sales well. The Google AdWords interface allows merchants to place code on the page that is viewed immediately after purchase on their site, and if the merchants you promote are prepared to do this for you, you are more likely to be successful promoting that programme.

With Commission Junction, you can place the keyword in the “Shopper ID” parameter, and it will be shown next to any sale that results from that keyword being entered.

Ideally, you should look for merchants that realise the value of their affiliates; they simply represent the sales team of the product! It’s surprising how many vendors are out there that have affiliate marketing networks and yet do not value their affiliates.

What’s really good about this business is that once you have come up with an advertising campaign that consistently makes money, all you have to do is to monitor it, maybe once a week, or however often you feel comfortable with. You then have a campaign that generates income for you, practically on autopilot! Keep on setting up successful campaigns and you will eventually make a significant income from this approach.

Article Source: http://www.upublish.info

About the Author:
David Thomas is a software publisher who provides tools for Internet marketers such as Keyword Transformer. Sign up for his free affiliate marketing course which includes Keyword Transformer Personal Edition today!