The JEHM Net News

The secret to getting people to buy from you is to first provide what it is they want. This may sound so simple but a lot of people still seem to get it wrong. Below you will find some great ideas to help you.

1.People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.

2.People want to save money. They may want to invest for the future or save for a big purchase.
This will make them feel more secure.

3.People want to save time. They may want to work less and spend time enjoying life’s pleasures.This will make them feel more relaxed.

4.People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.

5.People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.

6.People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier.

7.People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved.

8.People want to be loved. They may not want to be lonely any more or want to start dating again. This will make them feel wanted.

9.People want to be popular. They may want to be a famous celebrity or be more popular in school. This will make them feel praised and admired.

10.People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will make them feel more fulfilled.

So there you have it some great ways to get people to buy from you. Implement some or all of the above and you will see great results.

Copyright © 2007 McCrorie Enterprises All rights Reserved. Quality articles written by John Barr mccrorieenterprises@tiscali.co.uk For More Information, Reasonable Prices.

Copyright information…. This article is free for reproduction but must be reproduced in its entirety including the authors Bio and the Resource box, all live links & this copyright statement must be included too. It may not be altered in any way what so ever. This article must not be sold for profit but may be given away free in it’s entirety. Any one found to be in breach of these rules will be vigorously pursued in a court of law.

One of the challenges of email marketing is getting the email actually delivered. There are several ways that email can end up as Spam, and steering clear of these causes will give your email marketing efforts a much greater likelihood of success.

How to Prevent Emails from Landing in Spam Folders

First, make sure that any small business marketing email is sent only to people that you already have an established relationship with, or those who have requested to be sent your communication. People you already have a relationship with can be considered personal friends or family, or people you have a business relationship with, such as customers, associates, and similar individuals. If you don’t know the recipient personally, it is best to have people “opt in” to receive your mailings. Having people subscribe to your mailing list is the best way to do this. Mailing outside of these parameters is likely to result in some recipients reporting your emails as Spam. (more…)

When it comes to Search Engine Optimization also known as SEO almost all website technicians have heard of it and wish that they could do it as well. Well guess what, SEO is possible to do to your website, you just have to keep in mind that SEO isn’t all the website is made up of. You will also have to keep up with the website in general and not focus too much on the SEO where the web page gets outdated. (more…)

Each of the major search engines Google, Yahoo and MSN have quality webmaster guidelines in place to prevent the unfair manipulation of search engine rankings by unscrupulous website owners. These webmaster guidelines change frequently to ‘weed’ out any new deceptive practices and those websites found engaging in these illicit practices are consequently dropped from the search engine rankings of the major search engine they have offended. (more…)

I have lost count of the number of free and purchased eBooks I have downloaded on the subject of Website traffic, and not one of them so much as touches on the most important problem of all, never mind offer some solutions.

Not so long ago, one self-appointed Internet guru published a free eBook on how he generated over a million dollars in sales on the Internet in one day, forgetting the months of preparation that went into the project beforehand. The sales figure was presumably attained by making 1,000 sales of a $1,000 product; but once again, while his free eBook goes into detail about the process it does not even mention the vital problem.

The real problem with Internet marketing is the one element that leads to the rapid collapse of numerous online business ventures, from the home-based part-time Website run on a shoe-string to the massive million-dollar Websites that come and go overnight. And it can quickly be answered with one simple question:

What is the cost per sale?

In simple terms, you need to know how many visitors to your sales page are required for each confirmed online order you take, and how much those visitors cost. In the million-dollar-day example, the author explains about the vast affiliate network that sent out his sales letter to their massive e-mail lists of potential customers. I do not know the exact figures, but I have read of people who profess to make millions online from an affiliate network of more than 55,000 and each with mailing lists that varied from 10,000 to 60,000 and more!

When you take the lower figure, it could indicate that they despatched some 500 billion e-mails with the sales letter for this $1,000 product, and yet only 1,000 purchased it. Now that is pretty lousy conversion rate of about 1 sale from 500,000 e-mails; although the actual figure will probably be up to 10 times better than that because of duplicate names across the affiliates mailing lists.

That example is fluffy, because we do not know the exact figures, so let us examine a genuine marketing program that I ran for a month last year for a group of garden decking companies.

I spent £1,067 on click advertising, which resulted in 238,827 impressions and 12,016 clicks. The landing page had an offer of a free eBook on garden decking, and it had a 9.03% conversion rate, which provided 1,085 qualified enquiries. They were qualified by admitting they are interested in garden decking and providing full address details as well as pertinent information on the type of deck they would like to own.

The final sales figures were 10.5% or 114 sales of garden decking, with an average sales price of more than £4,000 a time. The cost per sale was £9.36 in advertising, which is good in any language, and so I had a winner and it only took one month and just over £1,000 to test.

Naturally, now that the Website is fully developed and uses the other 120 ways of obtaining visitor traffic, it attracts considerable ‘free’ visitors that make the conversion rates and cost per sale even more attractive. The important point is that with a 1-month test I was able to learn if the project was viable or not without spending a fortune in money and months of painfully wasted time and effort.

You can use this ‘missing ingredient’ to your own advantage when you start your next online business project. Write an excellent 1-page Website to promote your product or service, provide a good reason for visitors to leave their contact details, and a simple and easy form for them to complete. Write a strong advertisement that invites the reader to visit your Website, and do some test marketing.

If the tests do not work out, cancel the project.

You have to do many tests in most instances, because there are so many variables in marketing online; but once you finish your tests make an informed business decision and move on.

When the costs per sale are not viable, then neither is your business project, and you must waste no further time or money.

About the Author: Brian Hunt, has been writing, publishing, and marketing books and articles on leisure and business related subjects for the past seven years. He is a highly successful person with a broad depth of sales and marketing experience in various fields gained over many years in business. In addition to his publishing business, Brian works as a consultant. http://www.PowerBusinessPublishing.com/

Don’t waste your time trying to get your website a top rank for the most popular search terms in the search engines; if your site is fairly new, this will be next to impossible. Your competition will already have the top search terms dominated and unless you have a massive advertising budget, it’s not worthwhile to attempt to target these terms - at least not at first.

When you’re creating content for your website, focus each page on a different set of lesser searched keywords and keyword phrases. While these keywords won’t bring in massive amounts of traffic on their own, having multiple pages - each with its own keywords - can produce a sizeable amount of traffic.

The power of the long-tail

The long-tail refers to the large numbers of keywords (and keyword phrases) with small numbers of searches on the search engines. While there are only a handful of popular keywords, related to a particular niche, that have the highest number of searches, there are plenty of keywords related to the same niche that are searched for fewer times (the long-tail).

If you target the keywords in the long-tail there is much less competition, so its easy for you to dominate the search engines for these terms. And if you rank well for enough of the long-tail keywords, you can produce the same amounts of traffic that you could see if you were to rank well for the more popular keywords.

When you’re targeting long-tail keywords, don’t try to stuff too many onto one page. Split them up into related categories and create separate pages with content that targets a category containing only two or three keywords at most.

Do not underestimate the power of the long-tail; a large list of less frequently searched keywords can generate just as much traffic as a small list of popular keywords.

Discover how to get your website indexed quickly by the search engines.

Learn how you can find the insider scoop on the latest Internet Marketing products before you buy them! - RatingsHub

About the Author: Sean Kenaston is the senior editor of No-Nonsense-Marketing.com; a website that offers the information you need on Internet marketing without all the hype and nonsense.

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web HOSTING companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

About the Author: Antony Raj specialises in Online Marketing and Ecommerce and other Internet based Business http://www.EarnMoneyFromNet.com

I recently ran into an old friend who had a Second Hand shop up on the Avenue. After some small talk, I asked him how business was going, and he told me that he had closed the store down and moved to another location. I was somewhat surprised since he had been there for about 10 years.

When I asked him why he had moved, he told me matter of factly, “Bill, you’ve got to go where the traffic is”. While that’s good general advice it’s a little different in the world of cyberspace. While there are some methods which will enable you to receive instant traffic, the reality for most of us is it takes time and effort to build a web presence and steady traffic.

Building long term traffic can be done in several ways, and the best part is many are FREE. Some of my favorites are; linking, traffic exchanges, writing articles, and posting to forums.

One of the foremost ways that people use to increase traffic is linking to other sites. While there are many linking strategies, the one I’m referring to is exchanging reciprocal links with other sites.

I first used this strategy with an ‘Oldies Internet Station’ I had started about 5 years ago. While our site was strictly about Oldies music, I realized that there were many related sites such as collectibles, movie posters, CD and record sales, nostalgia sites, etc., that were prime candidates for exchanging links.

After making a list of suitable sites, I emailed the people running them, and showed them why exchanging links would be of mutual benefit to both of us. While not everyone responded, some did, and I continue to receive traffic from some of the sites to this day.

A couple of points; look for sites that relate to what you’re about, but don’t try to link to sites selling the exact same thing. Another thing is, you’ll want to find sites that already have hundreds of links to other sites. In most cases, your link will get lost among the crowd.

Linking to other sites is often overlooked by many people but can be a great way to build long term traffic. The thing is, you just never know how much traffic one site can bring you over time.

traffic exchanges are another way to build long term traffic if used properly. The mistake that many people make with them is that they try and sell some product directly on the exchanges.

A more effective way to use traffic exchanges is to build a network of people who will continue to build traffic for you many years from now. There are two basic approaches that you can use to do this.

First, you can join several exchanges and link one site to another. For instance, if you had four sites named Joe, John, Pete, and George, you would advertise Joe’s exchange on John’s site, you then would advertise John’s site on Pete’s site, etc., until you’ve linked all the sites together.

Another way to do this is to advertise one U.R.L. that has numerous exchanges integrated into it so that by joining one site, your signup has the potential of joining numerous exchanges under you. A couple of points, many of the people that sign up under you will do nothing.

To work traffic exchanges effectively, you will need to have lots of patience and understand that sooner or later you will run across that go getter that will be active and join all the programs and actively surf building your network and traffic. Also, you’ll have greater success if you create your own unique pages.

So many people on the exchanges are using the same affiliate pages that their effectiveness have become quite diluted. Create a simple page or series of pages and do as mentioned previously. traffic exchanges can build lots of long term traffic but it takes time and patience.

Another way to receive lots of long term traffic is by writing articles for directories. You’ll benefit several ways from writing articles and submitting them to Article Directories.

First, you’ll receive traffic directly from people who read your articles and click on the link in the ‘Resource Box’. The Resource Box is a small box of text at the end of the article where you’re allowed to talk a little about yourself and your business.

It also includes a link back to your site. The real kicker that will bring you lots of long term traffic is when a webmaster or some other person with a website decides to include your article on his website. Along with your article, you guessed it..your Resource Box will be included with the article and a link back to your site.

Finally, as you write articles and your incoming links increase, more weight will be given to your site since search engines often give added weight to sites with numerous revelant incoming links. All in all, writing articles for directories is a real win-win-win situation!

Posting to forums is another great way to build long term traffic. When you sign up for a forum they’ll usually allow you to include a ’signature’ which is usually three or four lines of text which allows you to advertise yourself and your website.

This means that every time you post to a forum, you’re advertising yourself and your business, and these posts often stay active for years. Also, Google indexes forums looking for relevant content, so if you’re a regular poster, you’ll receive lots of FREE advertising!

A couple of things to keep in mind; when posting make sure that you’re saying something of relevance, don’t just add a ‘me too’ kind of post, but try and add something to the discussion. Also, when joining a forum, check the rules to make certain that you’re allowed to include your signature.

Some forums require you to post 50 times or more before your signature is included. Be certain to understand the Forum’s rules before joining.

While building long term traffic takes time and effort, it’s well worth it since things you do today will bring you targeted traffic years from now. Start today by using some of the free traffic builders, and be patient. Rome wasn’t built in a day, but…it was built.

About the Author :: Bill Thomas is actively engaged in Network Marketing. He also contributes articles from time to time on business and other topics. His current website is..Create a SURGE of Free Targeted traffic

Targeted web site traffic is a very critical aspect for an Internet business. But what exactly is targeted web site traffic? It is simply getting visitors or potential customers who are interested in the kind of product or service that you are offering. For instance, a website selling dog food should target dog owners as their visitors as they are the ones most likely to buy the product being sold.

If you want to boost your online sales, you must get the word out and let potential consumers be aware of the products or services you are offering. There are numerous interesting and effective ways that you can resort to when you want to generate targeted web site traffic for your site. Although you do not have a big advertising budget, you can still get traffic through implementing the right strategies.

When you commence your targeted web site traffic promotion, you should ideally focus on targeted customers because by doing so, you stand a greater chance of being able to sell to them because they have a need for your product or service and were already searching for it in the first place.

If you can successfully get your targeted customers to visit your web site, it will significantly increase your conversions. This strategy facilitates the optimization of sales and likewise presents an opportunity for you to familiarize yourself with your customers. This will in turn result in helping you improve your products in a way that is more appropriate for their needs.

Just as important as driving targeted web site traffic to your sites, the website itself must be easy to use, navigate, and understand. Your web page must also contain information on what you do, how you do it and how customers will benefit from it if they patronize the products or services you are offering.

The chances of targeted customers returning may also increase when you have a newsletter that can help you remain in constant contact with them.

Perseverance and discipline are the two most important values one can have when trying to drive targeted traffic to your site. In contrast to untargeted traffic where you can get a few thousand hits a day, you may get very few hits to your site when you are aiming for targeted web site traffic.

However, the impact will be seen on your conversion rate. Others get easily discouraged and may resort to traffic techniques which may not yield targeted web site traffic.

Increased targeted web site traffic equates to increased online sales of your products or services, which eventually leads to profits for your online business. Web site traffic promotion can be dreary, but with understanding and comprehension of how it affects your business, you will find it a fulfilling task.

About the Author ::

In today’s Internet world, there’s nothing more critical than web site traffic promotion. Once you set up an online business, you need to spread the word of its existence. If you don’t, the chances are your business will go down the drain. The Internet is such a huge marketplace and you may probably want to know how you’re going to get free web site traffic.

For no or little cost, there are a lot of ways you can generate free web site traffic. But for the purpose of this article, we can sift through the number of ways where you can get web site traffic promotion without shelling out some of your precious dollars. While it is a fact that some businesses are not ‘big’ on marketing budget, there are still available ways that they can avail of free web site traffic.

Exchanging links is one type of web site traffic promotion that’s proven effective. All other web site owners want to market their own sites the way you do. Through link exchanges, web site owners can get exposure and put themselves on show for viewers to browse on.

At the same time, it exposes them to the products and services of the others. This is a very helpful tactic in building and generating free web site traffic. It should be noted, though, that one should establish links with associated web sites. Try to establish link exchanges with sites that are related to your online business. You can try getting your web site’s name spread across as widely as possible.

Another stable web site traffic promotion is offering free items. Everybody likes freebies. You can offer guidelines or tips on certain subjects related to your online business. Try to make your giveaways as valuable for visitors as possible.

You can also create a business BLOG for your web site traffic promotion. It is an effective tool that you can use to blow your own horn, let the Internet world become aware of your existence of your new products or services, and let your customers know why they should have something to do with you business-wise.

Probably the most excellent way to accomplish web site traffic promotion is through search engine optimization. Major search engines are places where you want to get high rankings. To help you achieve this, there are several ways that can help increase your web site’s rankings.

First, you have to submit your web site to major search engines so they can send their web crawlers out, pick your site up and go through it. Second, make use of keywords in the text content of your web site. Select unique keywords that would help pull in searches to your web site.

And don’t forget word-of-mouth as another effective technique for your web site traffic promotion. It is considered to be one of the best forms of advertising. Have a brainstorm session and come up with ways to create a buzz about your web site that will keep online visitors coming back.

For the most effective web site traffic promotion, you can use a combination of these methods. If you decide to use more than one technique, chances are you will catch the attention of online visitors and search engines.