The JEHM Net News

By: Adrian Kennelly

“You can have the most wonderful product in the world, but if people don’t know about it, it’s not going to be worth much. There are singers in the world with voices as good as Frank Sinatra’s, but they’re singing in their garages because no one has ever heard of them. You need to generate interest, and you need to create excitement.”
Donald Trump, American real-estate tycoon

Advertising doesn’t cost, it pays! And good advertising can pay you well. Bad advertising, or no advertising at all, invites disaster.

You have to advertise if people are to be made aware of your business and the benefits it offers them. Without advertising you rely on word of mouth recommendation or press editorial, both extremely effective, but slow and generally unpredictable.

Advertising takes many different forms, from painting your name on the side of a van to delivering leaflets door-to-door or posting printed cards in shop and post office windows. More often the term applies to classified and display promotions in appropriate media, usually newspapers and magazines, and it is with this definition we concern ourselves here.

Advertising by itself does not sell. It will not sell a bad product (customers will ask for refunds) and it won’t open up new markets. It is not a miracle cure that can generate sales for a dying product. Conversely, advertising will not sell your must successful products to people who simply don’t want them.

Main Points About Effective Advertising

* It reduces the entire population to your target audience and reaches as many of those people as possible at least available cost.

* It must always have an objective. This means having a clear idea about what you want to accomplish in your advertisement. Reasons for advertising include:

* To invite orders or enquiries

* To launch new products

* To publicise price changes.

* The message must attract your target audience, it must interest them, create a desire for your product and prompt people to act (order or ask for further information). This acronym AIDA is one you will encounter many times in advertising.

* It must be truthful and straightforward. The nearer your advertisement is to reality, the more effective it is.

* Sufficient resources must be allocated to accomplish your advertising objectives.

* Testing is crucial to effective advertising, allowing good promotions to be repeated and bad ones to be eliminated.

* Every aspect of your advertisement must be prepared from the customer’s point of view. That person wants to know how you and your product can benefit him. The most important feature of any advertisement is the benefits it contains.

* It must be placed in the appropriate media.

Newcomers to business tend to confuse the real benefits of advertising, frequently considering it a necessary, and expensive, evil, not the long-term investment it really is. In short, effective advertising is the lifeblood of your business. Without it you will surely fail!

Deciding When and How

Advertising can be a major headache for many firms, not just new businesses or those without specialist advertising departments.

But it isn’t always costs that are to blame as much as making that vital choice between classified or generally more costly display advertising.

Returning to basics, all advertisements must follow the general AIDA principle. They must attract attention, generate and retain interest, create desire, and stimulate action.

But what will best achieve this objective: classified or display?

The answer depends on a number of things, not least of all an understanding of what these two methods involve, how they differ and what similarities, even overlap, might exist.

Classified advertising, sometimes called ‘lineage’, generally employs just words, without embellishment, other than perhaps a few words emboldened, and sometimes impact lines or boxes around the advertisement. Where these minor forms of decoration are included, the format is frequently referred to as ’semi-display’.

Display advertisements, on the other hand, are designed to stand out from the crowd, using a variety of techniques including: occupying a set position on the page, taking up a specified amount of space, including graphics and illustrations, adopting a variety of fonts, and so on. The argument is that display advertisements are more noticeable, more profitable than their counterparts buried amongst countless others in the classified columns. Hence the far higher cost of display advertising.

The following main points will help you decide:

* Classified ads are usually cheap and are excellent for generating enquiries. Many successful classified advertisers use the two-stage enquiry method, allowing the customer to obtain further information before placing an order. A major benefit for dealers is the chance to build a useful mailing list for future offers.

* Display advertising is best for selling straight from the page. Readers are more likely to trust their money to someone who has paid for a larger advertisement than someone whose advertisement occupies a tiny space among so many competing entries. Classified advertising is rarely effective for selling off-the-page except for very low cost items, commonly £10 or less.

* Classified advertising can be used to test interest in your product before venturing into more costly display advertising.

* Classifieds can be used to test and compare advertising sources.

* Classified advertising is generally unsuitable for anything that requires a lot of ‘telling’ to accomplish the task of selling. Too much grey matters in classifieds is boring and readers can easily lose interest halfway. If it can’t be said in a few words, try display advertising.

* For classified advertisements, the words themselves must do the job of selling. Sometimes a maximum wordcount is set and every word must pay its way. Conversely, display advertising allows a variety of other techniques to be used to attract and retain reader interest. Based on what they say about a picture being worth ten thousand words, it follows that, if the design, style or appearance of your product is important to the potential customer, display advertising is usually best. If the product markets well ’sight unseen’, classified ads might be appropriate.

* Classified ads usually focus on a single offer. Display advertisements can include several products, or an invitation to send for further information, obtain a catalogue, send for samples, and so on.

Article Source: http://www.upublish.info

About the Author:
(c)2006 eGDC Ltd
Adrian Kennelly is the webmaster of DirectoryGold Web Directory & Portal which has an Article Directory

By: prepage

Tips for advertising on an inexpensive budget
Copyright 2006 ©Lloyd & Emmanuel D. Scott
http://www.prepagebuilder.com

Advertising is the life blood of any business, no matter how big or how small. So, the problem is how to make ones advertising dollar get the most bang for the buck. It’s not enough to advertise. Your advertising must be effective. Check out the following ways to advertise for little or no cost.

Having a Website - The age of the internet has expanded the possibility of owning your own business to an almost unlimited number of people. It also has expanded the advertising audience to a tremendous amount of new people, world wide, who otherwise you would never have been able to reach. Things like link exchanges and article submissions allow you to get exposure to your website with no cost except for your time. The advantage of a website is that it centralizes all your business and products into one central location. It gives you somewhere to send people so that you don’t have to do as much selling because you let your website do the selling for you.

Advertising coop- Many businesses, especially work at home businesses, offer advertising coops. They will send people to your business for a fee. Usually the fee is relatively small. This is nice because you already know that these people have at least some interest in your business. Although they may not spend a penny with you, you at least get the exposure.

Answering Machine-Change the message on your answering machine to reflect the fact that you are now in business for yourself. That way when you call that person back, they may ask you about your business and thus the door is open to discussing your business.

Wear your ad-Place your website on a sweatshirt, tee-shirt, or a hat. So, when you are out in public, people will see you ad and again it will open up the door to discussing your new business.

Place a magnetic sign or bumper sticker on your car. Now, when you are riding down the road, sitting at a stop sign, or leaving your car parked at the mall or grocery store, you are getting free advertising.

Flyers-There are many places that will allow you to place a flyer about your business. Businesses like grocery stores, libraries, laundromats, hair salons and others will let you place a free ad on their public bulletin board.

Business cards - Don’t leave home without them. You never know when the chance to hand one out will happen. You may see an old friend, or meet someone looking to get out of the 9-5 rut or who is in need of a new opportunity.

Free Classifieds - Use the internet and the many free classified ads on it to advertise your business. A search using “free classifieds” will give you an almost limitless number of places to submit your website and ad.

Place your web address in your e-mail signature.

Place a flyer or business card in your out going mail.

Word of Mouth-The least expensive form of advertising and maybe the most effective way to advertise your business is word of mouth. Simply tell those you come in contact with that you are in business for yourself. They will tell others and they will tell others and it can go on and on. The point is you don’t have to have the big bucks to successfully advertise you business or product.

Article Source: http://www.upublish.info

About the Author:
About the author Emmanuel & Lloyd are specialists in Information Technology and have an online business for web TEMPLATES www.prepagebuilder.com COPYRIGHT 2006 ©Lloyd & Emmanuel D. Scott support@scottsempire.com

By: John Case

Here are some essential free tools that will help make the effort of optimizing your websites for search engines faster and more efficient.

1. Good Keywords (http://www.goodkeywords.com/) - As the name implies, this is a tool for helping you find good keyword phrases. The very first step of optimizing a site for search engine traffic is to select your target keyword phrases. You have to do this before you do anything else. Using this software, you can enter a simple keyword and get suggestions for a more specific phrase. You can also get search stats from Overture US for the previous month. This is only a portion of total searches on all search engines, but it does give you an idea of the popularity of search terms.

2. Google (http://www.google.com/) - Of course everyone knows and uses this search engine. However, paired with Good Keywords (described above), you can quickly find the ratio of a given keyword’s popularity versus its competitiveness. Doing a simple search on the keywords you choose using Good Keywords, will quickly show you how many pages are competing for that keyword. The total number of results are displayed in the upper right hand corner of the page. If you discover that a keyword has far too much competition, you will want to return to Good Keywords and look for a more specific keyword.

3. Broken Link Detector (http://home.snafu.de/tilman/xenulink.html) - Having a neat, clean site structure free of broken links is key to getting good page rankings, as well as getting all of your pages indexed. This free software spiders your site and gives you a report of broken links and orphaned pages (pages that are not linked to any other page).

4. Robots.txt Generator (http://www.seochat.com/seo-tools/robots-generator/) - Use this site to quickly generate a robots.txt file that tell search engine spiders where to search, and where not to search, your site.

5. Free Site Map Generator (http://gsitecrawler.com/) - Free software that spiders your site and creates an xml format sitemap. An xml format sitemap helps search engines spider your site. Once your sitemap is created and uploaded to your site, go to Google Sitemaps (https://www.google.com/webmasters/sitemaps/) and submit your sitemap information, so Google will know where your where to look for it.

6. Link Popularity Checker (http://www.marketleap.com/publinkpop/) - Website that lets you quickly check the number of backlinks pointing to your site, with results from Google, Hotbot, MSN, and Yahoo.

7. Google PageRank Indicator (http://www.google-pagerank.net/) - Find out your site’s Google PageRank even if you do not have Google’s Toolbar installed. Also, download code that will display your page rank on your site to users who don’t have Google’s toolbar.

8. Page Rank Predictor (http://www.seochat.com/seo-tools/future-pagerank/) - Predicts future page rank for your site.

9. Directory Submission Tool (http://www.123promotion.co.uk/directorymanager) - Submit your site to multiple web directories simultaneously.

10. Keyword Density Calculator (http://www.seochat.com/seo-tools/keyword-density) - Submit any URL and get a report on the keyword density for up to three separate keywords. This is a helpful tool for optimizing your own site, as well as checking out the competition.

About the Author:
John Case is the author of www.easy-learn-to-earn.com, a free guide to making an income online, and maintains an SEO site at www.awordsworth1000pictures.com

By: John Savage

Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing these ads on their web site or BLOG.

These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting these sites.

Anyone, any age and gender can become money generating publishers as long as they have what it takes. How does one go about this Internet advertising?

Writing articles is the way to do it.

Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz.

Content and links, when combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why don’t all these web site owners write and submit their own articles if that is what is important?

The simple and understandable answer is that it takes time to write, submit, and get targeted traffic to their websites. That is why they get the services of those who can spare some time to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.

To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that want to make money online and at home.

With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site content. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets more ads to show above, below or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote.

Finally, you will need to have Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

A win-win situation if you think more about it. A favor for persons looking for quality content and information, for the persons writing the original content articles, and the person with the quality original content rich website.

Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

So who else wants to start earning money with Adsense? You. Everyone. Anybody. Internet marketing has many opportunities wide open for these people. Writing articles and using Google ads for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better not be left behind the many making millions already.

Article Source: http://www.upublish.info

About the Author:
john savage has a number of successful Adsense sites. If you would like an awesome set of websites working for you 24/7, then please click here

Website Design Considerations

By: Tim Knox

Q: Should I build and maintain my business Web site myself or pay someone else to do the work for me?
– Wesley L.

A: When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor’s teenage son. If my assumption is correct, then read on. If not, go ahead and surf on over to Dilbert.com. You will get no good out of the advice I’m about to give, so you might as well consult Dilbert for your hot business tips.

Should you build and maintain your business Web site yourself or pay someone to do it for you? Let me answer your question with a couple of my own. Number one: is building and maintaining Web sites the key focus of your business? Number two: could your time be better spent doing more important things like, oh I don’t know, say running your business? If your answers were no and yes, respectively, then you have no business building and maintain a Web site.

Remember this: (more…)

By: Silvia Hartmann

Writing chained auto-responder messages to sell a product is a good idea in principle, but in practice it can LOSE you clients just as well if you don’t get right.

A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.

It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the “buy me now” link for the main product that is being promoted.

There are three main problems with chained auto-responders. Avoid these, TEST your linked auto-responders before you inflict them on the general public, and you should see significant increases in your sales. (more…)

By: Halstatt Pires

Many new webmasters, and even seasoned web designers, create web sites that are very inefficient in regard to updates. Updating your site keeps visitors coming back day in and day out, while at the same time giving search engines plenty to index. Yet if the task of updating your web site is not an efficient one, hundreds and thousands of hours can be lost. Using simple solutions, such as content management systems, the efficiency of updating a web site can be improved dramatically.

The Trap of a “Simple” Web Site

When I first started learning web design, I learned enough to make a simple web page. “Cool! I made a web page!” I thought. Indeed. Then I proceeded to make an entire web site, several hundred pages deep. “Cool! I made a web site!” Then came time to update the site. This is what I call the trap of a “simple web site.”

An inexperienced webmaster makes a web site using HTML with no CMS (Content Management System), no Style Sheets, no includes, then finds things need to be updated and goes through and changes every single page on the site. Mean while, a Webmaster using includes or a CMS is able to update his or her site in a fraction of the time. (more…)

By: Donald Nelson

When it comes to search engine optimization, the single most important sentence that you will write for your website is the title tag of your main page. If you write it properly then you will have taken a big step towards getting your site well placed in search engine queries for your important keywords.

Before I give you a step-by-step guide to writing title tags, let’s define what they actually are and see why they are important. When you look at a web page in your browser, the writing in the blue strip above browser’s commands (file, edit, view, etc.) is the title tag. On your actual html document the title tag is in the head portion between the notation. (more…)

By: Bob Schwartz

Well, by now you most likely have heard that good design, proper key word density, intuitive navigation, correct Meta tags, quality incoming links and informative content are all important to achieving top search engine placement. This is especially true when it comes to law firm sites. Legal search engine standings are one of the top competitive classifications for search engine standing optimization efforts.

For this article, I’ll assume that your legal website already excels in the areas just mentioned and your site has decent standing for your desired legal keyword phrases. But, as you are keenly aware, the Internet can generate quality clients at a far more cost effective basis compared to any other medium. So, moving your legal website to the next level should be a very wise decision. (more…)

By: John Krycek

Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? Later in this article I’ll show you a real case scenario and the design and SEO approach used.

Thanks to the birth of professional search engine marketers the top ranks are saturated with the pages of companies that can pay for such insight. That said, it’s certainly possible to employ high ranking tactics in your own website. Actually, the most basic tactics can move you up from an 800 position to a 300. However, it’s the top of the scale where efforts seem almost inversely exponential or logarithmic, you put a ton in to see a tiny change in rank. (more…)